Coca-Cola Philippines and the World Wide Fund for Nature (WWF) has recently put up what they call the first ever living billboard in the country last week.
It’s a 60-ft by 60-ft billboard with thousands of Fukien tea plants – each of which can absorb up to 13 pounds of carbon dioxide each year. Imagine a balloon that’s two-and-a-half feet in diameter, the air inside is approximately 1 pound of CO2.
According to Guillermo Aponte, president of Coca-Cola Philippines, “We are proud that we have brought to life the first plant billboard in the country. It is an embodiment of our company’s Live Positively commitment to making a positive difference in the world by incorporating sustainability into everything that we do. With this, we hope to inspire Filipinos to join us in our journey, because we know that together, we can make a positive impact.”
Meanwhile, Lory Tan of WWF says, “We’re grateful for Coca-Cola Philippines’ commitment to a partnership with WWF, focusing on water stewardship and climate protection. Through these partnerships, we will work to help Coca-Cola Philippines achieve its Live Positively environmental targets and strive together towards environmental sustainability in the Philippines.”
The billboard is currently located along Northbound EDSA-Forbes in Makati City.
Yep, I’ve seen this giant billboard, it’s actually pretty cool, because, it serves as a giant air-filter as well, hehehe! =)
This idea is very cool. But let us not only look at their million-dollar marketing stunts. Let us also look their business ethics and trade practices. We hope more and more people will spread this truth also.
http://www.facebook.com/pages/Coke-FREE-Negros/231682936848525?sk=info
This is very dangerous during typhoons and unconditional weathers.